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Thiyagarajan V & Deepika T – Founder of Putchi

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Our business, Putchi, is dedicated to making the journey of motherhood easier and more enjoyable. We understand the unique needs of moms and strive to provide them with solutions that cater to their requirements. Our focus is on creating stylish and timeless clothing that can be worn during every stage of motherhood, from pregnancy to postpartum. We believe that moms deserve the utmost comfort and enjoyment when it comes to getting dressed, and we aim to make that experience as comfortable and enjoyable as possible.

The main motivation behind starting Putchi was to fill a void in the maternity domain and address the needs of mothers. As the founder of Putchi, recognized the lack of stylish and comfortable clothing options available during pregnancy and beyond. So, we firmly believed that mammas deserve the utmost comfort and enjoyment before, during, and after pregnancy. She wanted to make the experience of getting dressed during this transformative time as comfortable and enjoyable as possible. Her personal experience and understanding of the unique needs of moms drove her to create an original line of clothing

At Putchi, our greatest inspiration is the incredible strength, resilience, and beauty of mothers. We are continuously inspired by the countless mothers who navigate the joys and challenges of motherhood with grace, love, and unwavering determination.Moreover, our team at Putchi finds inspiration in the stories and experiences of our customers. Hearing about their triumphs, challenges, and moments of joy during motherhood reminds us of the profound impact our brand can have on their lives. Their stories inspire us to continuously improve and innovate, ensuring that we meet their evolving needs and aspirations.

Follow your passion, Choose a business idea that aligns with your passion and interests. Building a business requires dedication and hard work, so it’s crucial to be genuinely passionate about what you’re doing. Your passion will fuel your motivation and help you overcome challenges along the way.

Embrace continuous learning The business landscape is constantly evolving, so it’s crucial to commit to lifelong learning. Stay updated on industry trends, attend workshops or webinars, read books, and listen to podcasts related to entrepreneurship and business management. Continuously acquiring new knowledge will help you adapt, innovate, and grow your business.

Focus on delivering value Always prioritize delivering value to your customers. Understand their needs, provide exceptional products or services, and strive for outstanding customer experiences. Satisfied customers become loyal advocates and help drive the growth of your business.

Manage your finances wisely Maintain a keen eye on your finances from the start. Develop a budget, track your expenses, and manage cash flow effectively. Seek professional advice when needed, and ensure you have a clear understanding of your financial metrics to make informed decisions about investments, pricing, and growth strategies.

Embrace innovation and technology Keep up with the latest technological advancements relevant to your industry. Embracing innovation can help you streamline processes, improve efficiency, and stay competitive. Explore digital marketing strategies, leverage social media platforms, and adopt tools and technologies that can enhance your operations.

One of my favorite parts of being a business owner is the opportunity to make a positive impact on the lives of mothers and women. Through Putchi, I have the privilege of providing stylish and comfortable clothing that celebrates every stage of motherhood. Being a business owner allows me to express my creativity and bring my vision to life. Building a community of mothers and women who connect and support each other is a favorite part of running Putchi. Through our brand, we aim to create a sense of belonging and provide a trusted resource for our community. Seeing our customers come together, share experiences, and uplift one another is truly heartwarming. Running a business presents a multitude of challenges and opportunities for personal and professional development. From refining my business strategies to acquiring new skills, every day brings an opportunity to learn and grow as an entrepreneur.

Establishing brand recognition and gaining visibility in a competitive market posed a considerable challenge. We needed to differentiate ourselves and create a strong brand presence. Through strategic marketing efforts, collaborations with influencers, and engaging with our community, we were able to build brand awareness and develop a loyal customer base. This challenge pushed us to be creative and innovative in our marketing strategies, leading to increased brand recognition. Like any startup, managing finances was an initial hurdle. We needed to carefully allocate resources, balance cash flow, and make informed decisions about investments. This challenge encouraged us to develop strong financial management practices, seek expert advice when needed, and implement efficient systems. Navigating the complexities of manufacturing and establishing a reliable supply chain presented its own set of difficulties. It required diligent sourcing, quality control measures, and building relationships with trusted manufacturers. Overcoming these challenges enabled us to ensure the production of high-quality products and maintain consistency in meeting customer demands. While these initial challenges were demanding, they ultimately had a positive impact on our business. They forced us to be resourceful, resilient, and innovative, pushing us to continuously improve and strive for excellence.

Product Diversification We plan to expand our product offerings to provide a comprehensive range of clothing and products that are essential for mothers. This includes introducing new collections that cater to different stages of motherhood. By diversifying our product line, we aim to become a one-stop destination for all aspects of maternity.

Sustainable Practices We are dedicated to sustainability and plan to further integrate eco-friendly practices into our business.

Expanded Distribution Channels As we grow, we aim to expand our distribution channels to reach a wider customer base. This includes exploring partnerships with retailers, both online and brick-and-mortar, to make our products more accessible to mothers worldwide.

Community Engagement We believe in the power of community and plan to deepen our engagement with mothers and women. This includes hosting events, workshops, and online forums that foster connections and provide valuable resources for our community. By building a strong support network and actively listening to our customers’ feedback, we can better understand their evolving needs and tailor our offerings accordingly.

Quality We are dedicated to delivering exceptional quality in every aspect of our business. From the materials we source to the craftsmanship of our products, we prioritize excellence. We believe that mothers and women deserve nothing less than the best, and we will always maintain stringent quality control measures to ensure that our customers receive products that meet their highest expectations.

Customer Satisfaction Our customers’ satisfaction is of utmost importance to us, and we will never compromise on providing exceptional customer service. We are committed to going above and beyond to ensure that our customers have a positive and enjoyable experience with our brand. We actively listen to their feedback, address any concerns promptly, and strive to exceed their expectations at every interaction.

Inclusivity and Diversity Motherhood is a diverse and inclusive experience. We strive to ensure that our brand caters to the needs of moms of all shapes, sizes and backgrounds. Our designs are created to be inclusive, accommodating various body types and stages of motherhood.

Empowering Moms Our commitment to empowering moms through our products and fostering a strong community is non-negotiable. We are convinced that when moms feel comfortable, confident, and stylish, they gain the strength and happiness needed to navigate the challenges of motherhood with greater resilience and joy.

At Putchi, our definition of success goes beyond financial achievements. While business growth and profitability are important, we believe that true success lies in the positive impact we make on the lives of mothers and women, making their journey through motherhood more comfortable, enjoyable, and beautiful. Success, to us, is a holistic approach that encompasses the well-being and satisfaction of our customers, the strength of our community, and our commitment to sustainability. By focusing on these aspects, we strive to create a brand that positively impacts the lives of mothers and women.

“Empowered women empower women.”

This quote perfectly encapsulates the essence of Putchi and our mission to support and uplift mothers and women. We strongly  believe in the power of women supporting one another and the positive impact it can have on individuals and communities.

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